Three Parts, One Outcome: Cleaner Traffic and Better Ad Spend

Collector → Analyzer → Google Ads Sync. A reliable, privacy-respecting loop that detects and blocks invalid traffic for Google Ads.

1) Collector: Capturing Visit Data

  • Captures visits incl. gclid & UTMs for accurate attribution
  • Enriches with device/browser/OS details
  • Quality signals: dwell time, scroll depth, GPC flag for privacy
  • Tenant isolation, allow-listed domains; “active” gate for security

Independent and resilient—keeps logging even if analyzers/auth are momentarily unavailable, ensuring continuous data capture for fraud analysis.

2) Analyzer: Near Real-Time Fraud Detection

  • Heuristics and rules for pattern recognition
  • Detects bots, VPN/proxy, farms, spoofed devices
  • Shadow approval over time windows to minimize false positives
  • Dashboards for oversight and block reasons

Lower wasted spend, cleaner ROAS, faster feedback loops through targeted invalid traffic identification.

3) Google Ads Sync: Automated IP Blocking

  • Batch + de-dupe IPs; safe retries for reliability
  • Auto-prunes stale entries, keeps list lean
  • MCC-friendly; least-privilege OAuth for security
  • Transparent logs and audit trail for compliance

No campaign/budget changes—only customer-level IP exclusions and optional auto-tagging to protect your Google Ads from fraud.

Automated Traffic Analysis & Blocking for Click Fraud

Smart Fraud Protection Process

At the core of Taylon is an automated analysis engine that monitors traffic to detect bots, VPNs, spoofed clicks, and other forms of ad fraud. Using behavioral heuristics and rules, it identifies suspicious patterns in near real time and safeguards your ad spend.

  • Monitoring of every visit for anomalies
  • Bot & VPN detection; spoofing safeguards
  • Shadow approval to reduce false positives in fraud identification
  • Automated block prep for Google Ads IP exclusions

Key Outcomes of Click Fraud Detection

  • Noticeable reduction in wasted clicks (varies by geo/segment)
  • Cleaner conversion data and more stable CPA
  • Fewer manual IP updates; clear change logs for auditing
  • Improved ROAS through targeted invalid traffic blocking

Ready to try it? Explore our pricing plans or learn about us.

Frequently Asked Questions about How Taylon Works

Taylon records visit metadata such as timestamp, path, referrer host, query string, gclid and UTM parameters, device/browser/OS, dwell time, scroll depth, and Global Privacy Control status. No PII is required.

Taylon is designed with privacy in mind, featuring a cookie-optional anti-fraud layer and support for global privacy signals like GPC. Analytics cookies are used only with consent.

Confirmed offenders are batched and synced to Google Ads customer-level IP exclusions with deduplication, pruning, safe retries, and audit logs.

Taylon detects bots, VPN/proxy usage, click farms, spoofed devices, burst activity, and slow-drip patterns using near real-time heuristics.

Taylon provides near real-time protection: analysis and sync run on rolling cycles, while data collection and visit updates post to your account live.

See Blocked Clicks and Savings Stack Up

The dashboard shows traffic by source, region, and block reasons over time—helping you optimize your Google Ads strategy.

See Pricing Options

Share this page