Three Parts, One Outcome: Cleaner Traffic and Better Ad Spend

Collector → Analyzer → Google Ads Sync.
A reliable, privacy-respecting loop that detects and blocks invalid traffic for Google Ads.

1) Collector: Capturing Visit Data

  • Captures visits incl. gclid & UTMs for accurate attribution
  • Enriches with device/browser/OS details
  • Quality signals: dwell time, scroll depth, GPC flag for privacy
  • Tenant isolation, allow-listed domains; “active” gate for security

Independent and resilient—keeps logging even if analyzers/auth are momentarily unavailable, ensuring continuous data capture for fraud analysis.

2) Analyzer: Near Real-Time Fraud Detection

  • Heuristics and rules for pattern recognition
  • Detects bots, VPN/proxy, farms, spoofed devices
  • Shadow approval over time windows to minimize false positives
  • Dashboards for oversight and block reasons

Business impact: lower wasted spend, cleaner ROAS, faster feedback loops through advanced invalid traffic identification.

3) Google Ads Sync: Automated IP Blocking

  • Batch + de-dupe IPs; safe retries for reliability
  • Auto-prunes stale entries, keeps list lean
  • MCC-friendly; least-privilege OAuth for security
  • Transparent logs and audit trail for compliance

No campaign/budget changes—only customer-level IP exclusions and optional auto-tagging to protect your Google Ads from fraud. 

Automated Traffic Analysis & Blocking for Click Fraud

Smart Fraud Protection Process

At the core of Taylon is an automated analysis engine that constantly monitors traffic to detect bots, VPNs, spoofed clicks, and other forms of ad fraud. Using behavioral heuristics and rules, it identifies suspicious patterns in near real time and safeguards your ad spend.

  • Monitoring of every visit for anomalies
  • Bot & VPN detection; spoofing safeguards
  • Shadow approval to reduce false positives in fraud identification
  • Automated block prep for Google Ads IP exclusions

Key Outcomes of Click Fraud Detection

  • Noticable reduction in wasted clicks (varies by geo/segment)
  • Cleaner conversion data and more stable CPA
  • Fewer manual IP updates; clear change logs for auditing
  • Improved ROAS through targeted invalid traffic blocking

Benefits of Taylon's Click Fraud Detection System

Privacy-Compliant Data Collection

Taylon's Collector is designed with privacy in mind, honoring GPC and avoiding unnecessary data, while providing robust fraud insights.

Scalable Fraud Analysis

Handles high-volume traffic with near real-time processing, suitable for businesses of all sizes running Google Ads campaigns.

Seamless Integration & Automation

Easy OAuth setup with Google Ads, automated syncing, and dashboards for monitoring—minimizing manual effort.

Actionable Insights

Detailed logs and reports help refine strategies, reducing ad fraud impact over time.

Frequently Asked Questions about How Taylon Works

Taylon records visit metadata such as timestamp, path, referrer host, query string, gclid and UTM parameters, device/browser/OS, dwell time, scroll depth, and Global Privacy Control status. No PII is required.

SeaBird Taylon is designed with privacy in mind, featuring a cookie-optional approach and support for global privacy signals like GPC.

Confirmed offenders are batched and synced to Google Ads customer-level IP exclusions with deduplication, pruning, safe retries, and audit logs.

Taylon detects bots, VPN/proxy usage, click farms, spoofed devices, burst activity, and slow-drip patterns using near real-time heuristics.

Taylon provies near real-time protection: analysis and sync run on rolling five and eight-minute cycles, while data collection and visit updates post to your account live.

See Blocked Clicks and Savings Stack Up

The dashboard shows traffic by source, region, and block reasons over time—empowering you to optimize your Google Ads strategy.

See Pricing Options

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