How it works · Click fraud protection for Google Ads

From suspicious clicks to cleaner ROAS in three steps

Taylon instruments your landing pages, scores every visit in near real time, and syncs IP blocks back to Google Ads — without rewriting campaigns or relying on black-box “trust us” rules.

Near real-time IP blocking
Privacy-first, GPC-aware collection
Better ROAS from cleaner traffic
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3‑month minimum · Works alongside your existing Google Ads structure.

The Taylon Protection Loop

Three coordinated parts — Collector, Analyzer, and Google Ads Sync — working together to catch click fraud before it quietly eats your budget.

Collector

Capture the right signals

A lightweight script on your landing pages that focuses on signal, not surveillance.

  • Captures visits with gclid & UTM parameters for attribution.
  • Enriches with device, browser, OS, and basic geo hints.
  • Records dwell time, scroll depth, and navigation journey.
  • Honors GPC; analytics cookies are optional.

Even if analyzers or auth are briefly unavailable, the collector queues safely so you don’t lose fraud signals.

Analyzer

Turn behavior into decisions

Taylon evaluates patterns, not just single clicks, across rolling time windows.

  • Heuristics and scoring for bots, click farms, VPN/proxy, and spoofed devices.
  • Detects burst activity, slow-drip reclicking, and IP hopping.
  • Shadow mode lets detections prove themselves before blocking.
  • Surface-level dashboards explain why something was blocked.

The goal: fewer false positives and a clear story for every block, not a mystery black box.

Google Ads Sync

Apply blocks where they matter

When Taylon is confident, offenders move from analysis to customer-level IP exclusions in Google Ads.

  • Batch, de‑dupe, and prune IPs to stay within Google limits.
  • Safe retries and backoff so sync jobs don’t break on transient errors.
  • MCC‑friendly with least‑privilege OAuth and clear audit trails.
  • No campaign rewrites — exclusions live at the account level.
Customer‑level IP exclusions Audit‑friendly logs MCC compatible

What actually happens when a bad visitor shows up?

  1. They click an ad & land on your page.
    The collector records the visit with gclid/UTMs, device details, dwell, and scroll.
  2. The analyzer scores the behavior.
    Taylon looks at things like event volume, pacing, path, ASN, VPN/datacenter hints, and reclick patterns.
  3. Suspicious traffic is escalated.
    If the confidence passes your thresholds, the visitor is staged as a candidate block.
  4. Blocks are synced to Google Ads.
    Confirmed offenders are pushed into IP exclusions; future clicks from those IPs are prevented.

All of this runs in rolling 1–3 minute cycles, so your protection keeps up with live campaigns, not just next‑day reports.

What this means for your Google Ads

Before Taylon

  • Manual IP list updates (if at all).
  • Unexplained spikes in certain regions or ASNs.
  • “Why is my CPA so noisy?” with no clear answer.
  • Hard to prove fraud to internal stakeholders.

With Taylon

  • Automated IP exclusions based on behavior.
  • Cleaner conversion data and more stable CPA.
  • Dashboards that show where fraud is coming from.
  • Audit trail of blocks and reasons over time.

Taylon doesn’t change your bidding strategy or campaign structure — it simply removes the worst traffic that never should have been clicking in the first place.

Outcomes you can track, not just “trust us”

The analyzer and sync are tuned for Google Ads — so the impact shows up where it matters: wasted clicks, CPA stability, and ROAS.

Smarter protection

Taylon monitors every visit for anomalies: bot signatures, VPN/datacenter ASNs, suspicious reclick patterns, and spoofed devices — all tuned to reduce false positives.

Cleaner performance data

By removing obvious abusers, you get more reliable conversion rates and steadier CPA, making bid and budget decisions less of a guess.

Transparent reasoning

Every block has a reason and a trail: burst traffic, VPN, click farms, slow-drip reclicking, IP hopping, and more — so you can explain what’s happening to your team or clients.

Ready to see it in action? Explore pricing plans or start a conversation.

Frequently Asked Questions about How Taylon Works

Taylon records visit metadata such as timestamp, path, referrer host, query string, gclid and UTM parameters, device/browser/OS, dwell time, scroll depth, and Global Privacy Control status. No PII is required.

Taylon is designed with privacy in mind, featuring a cookie‑optional anti‑fraud layer and support for global privacy signals like GPC. Analytics cookies are used only with consent, and IP handling is focused on fraud prevention rather than enrichment or profiling.

Confirmed offenders are batched and synced to Google Ads customer‑level IP exclusions with deduplication, pruning, safe retries, and audit logs. Taylon avoids thrashing by favoring stable, high‑confidence offenders over single noisy events.

Taylon detects bots, VPN/proxy usage, click farms, spoofed or emulated devices, burst activity, slow‑drip reclick patterns, IP hopping, and datacenter‑sourced abuse — with plan‑specific depth for heuristics and spoof detection.

Taylon provides near real‑time protection. Collection runs live; analysis and Google Ads sync operate on rolling windows, typically in the 5–8 minute range, so most valid blocks are applied within a cycle.

See blocked clicks — and savings — stack up

Taylon’s dashboard shows traffic by source, region, ASN, and block reasons over time, so you can see exactly where protection is paying off.

See pricing options Ask us how it would fit

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